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Gerald Genta Brand Launch, Geneva

Gerald Genta Brand Launch, Geneva

Client: Gerald Genta
Year: 2023
LVMH tasked ERG Media with planning and setting up the global launch event of their newly acquired brand Gerald Genta. Acknowledging Mr. Genta’s fascination for the worlds of design and automotive, the unique Lancia Stratos Zero by Marcello Gandini was placed inside a life-size rendition of a toy box, with the claim “Genta is Back”. Every aspect of the activation, including sourcing the one-off car, was overviewed by the ERG Media team.
Gerald Genta Dinner, Fondation Maeght, Saint-Paul-de-Vence

Gerald Genta Dinner, Fondation Maeght, Saint-Paul-de-Vence

Client: Gerald Genta
Year: 2024

A sinuous imperial table set against the stunning background of a Joan Mirò sculpture welcomed the guests of this special night that took place during the Gentissima Rally. The gardens of the Fondation Maeght, one of the world’s foremost museums, were the perfect framework for the dinner and the unveiling of a new collection of Gerald Genta watches. ERG Media curated every aspect of the event, including concept, planning, branding and media coverage.

Louis Vuitton Yurt, Sankt Moritz

Louis Vuitton Yurt, Sankt Moritz

Client: LVMH
Year: 2022
A pop-up store for luxury brand Louis Vuitton, housed in a custom yurt built on the shores of the frozen lake. The mountain-themed interior offered a highly exclusive and unexpected shopping experience while providing a relaxing getaway from the crowded streets of the mountain resort. ERG Media produced in-house activities, coordination, and private events, managing relations with the St Moritz Town and Kulm Hotel.
Type7 Tram, Milan

Type7 Tram, Milan

Client: Type7
Year: 2024
The activation was part of the launch campaign of the Type7 Guide to Milan. The idea was to underscore the book’s connection with Milan by advertising it on one of the city’s most iconic sights - the historic tram: entirely wrapped in a custom green livery, a tram campaigned around town for two weeks as a moving billboard. The concept, graphic design and production were entirely developed in-house by ERG Media.
Gentissima Rally, South of France

Gentissima Rally, South of France

Client: Gerald Genta
Year: 2024
Winding roads stretching under the French sun, classic cars and timeless locations were the ingredients of the Gentissima Rally, a VIP experience organised for clients and friends of Swiss watch brand Gerald Genta. The event concept, creative direction, planning, branding and media coverage were entirely curated by ERG Media, in a 360° complete production from A-Z.
Type7 Kiosk, Milan

Type7 Kiosk, Milan

Client: Type7
Year: 2024

To launch the Type7 Guide to Milan, ERG Media took over a vintage books stand and rebranded it as a Type7 kiosk. On the first day, branded cookies and flowers wrapped in a custom Porsche-inspired paper were offered alongside the guides. The activation took place during Design Week, attracting thousands of visitors and quickly sold out the entire stock of books. All details of the event were planned, designed and developed by the ERG Media team.

Type7 Volume 4 Book Launch, Selfridges, London

Type7 Volume 4 Book Launch, Selfridges, London

Client: Type7
Year: 2023
Legendary London retail store Selfridges hosted the launch event for Type7 Volume 4, published in collaboration with the Team Ikuzawa Brand. ERG Media curated the entire activation, from digital communication and social media content production to pop-up design and dedicated event planning; the entire stock of books was sold out in less than two days.