ERG Media | A global creative agency and publishing house with a focus on thoughtful storytelling

Produced and published in collaboration with Acqua di Parma, Buongiorno is an immersive, multi-sensory journey across Italy spotlighting the places, crafts, and people that define the country, shaping its unique identity and culture. With original photography from iconic Italian locations, more than 500 carefully selected addresses, and first-hand contributions from more than 50 prominent personalities, the book transports readers to Italy page after page, in a bright kaleidoscope of colours, flavours, and scents. Woven throughout the pages, Gstaad Guy’s signature wit provides additional insights into the country, delivered in his unmistakable style.

Interviews with artists, creatives, chefs, and discerning travellers offer precious and unexpected tips on how to experience Italy like a local, living the culture rather than just travelling through it. From advice on ordering at a restaurant to insider recommendations for authentic bars, shops, and hidden gems, Buongiorno is a treasure trove of Italy’s best-kept secrets, designed to present the country through a fresh, elevated lens.

The volume is housed in a vibrant linen slipcase in the iconic Acqua di Parma yellow, finished with a sun motif imaged by Italian artist Matteo Cibic, hand-embossed on a floating ivory disc. The book cover traces shades of the Italian light, from sunrise to sunset, adorned with a pattern by Cibic.

Founded in 2017 as a media agency, ERG evolved into a publishing house in 2022 to deliver best-in-class books. From concept to completion, every publication is developed entirely in-house, ensuring seamless execution and uncompromising quality. Each book reflects this commitment to craftsmanship, featuring exceptional photography, thoughtful copywriting, meticulous layouts, and sophisticated design.