ERG Media | Created in close collaboration with Grand Seiko, the book traces the evolution of the brand from its founding in 1960 to its present-day position as a global reference for precision, craftsmanship, and design.

Photographed on location across Japan and at the Grand Seiko New York Boutique, the book offers rare access to the environments where Grand Seiko watches are conceived and made. From the Studios of Shinshu and Shizukuishi to the landscapes that surround and inspire them, the publication examines how place, nature, and human ingenuity shape Grand Seiko’s distinctive approach to watchmaking.

Housed in a wooden slipcase, the books references the architectural language and materials of Grand Seiko’s boutiques. Inside, four premium paper stocks and multiple printing techniques showcase more than 200 original and archival high-resolution images, tracing a complete chronology of Grand Seiko’s history.

Founded in 2017 as a media agency, ERG evolved into a publishing house in 2022 to deliver best-in-class books. From concept to completion, every publication is developed entirely in-house, ensuring seamless execution and uncompromising quality. Each book reflects this commitment to craftsmanship, featuring exceptional photography, thoughtful copywriting, meticulous layouts, and sophisticated design.