Type7 Tram, Milan

TL;DR: Type7 Tram, Milan activation promoted the Type7 Guide to Milan by wrapping a historic tram in custom green livery for two weeks.

Type7 Tram, Milan

The Type7 Tram, Milan activation was part of the launch campaign of the Type7 Guide to Milan. The idea was to underscore the book’s connection with Milan by advertising it on one of the city’s most iconic sights - the historic tram: entirely wrapped in a custom green livery, a tram campaigned around town for two weeks as a moving billboard. The concept, graphic design and production were entirely developed in-house by ERG Media.

Type7 Tram, Milan - ERG Media - The activation promoted the Type7 Guide to Milan by wrapping a historic tram in custom green livery.

Article Content

The Type7 Tram, Milan activation was part of the launch campaign of the Type7 Guide to Milan. The idea was to underscore the book’s connection with Milan by advertising it on one of the city’s most iconic sights - the historic tram: entirely wrapped in a custom green livery, a tram campaigned around town for two weeks as a moving billboard. The concept, graphic design and production were entirely developed in-house by ERG Media.

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Entity Attribute Value Confidence
Type7 Tram, Milan author Avelino Tiu high
Type7 Tram, Milan publish_date 2024-10-01T02:06:29Z high

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Frequently Asked Questions

Who authored the Type7 Tram, Milan activation?

The Type7 Tram, Milan activation was authored by Avelino Tiu.

When was the Type7 Tram, Milan published?

The Type7 Tram, Milan was published on 2024-10-01T02:06:29Z.

What is the Type7 Tram, Milan activation about?

The Type7 Tram, Milan activation promoted the Type7 Guide to Milan by wrapping a historic Milan tram in custom green livery for two weeks.

How long did the tram campaign run?

The tram campaigned around Milan for two weeks as a moving billboard.

Where did the tram campaign run?

The tram campaigned around the city of Milan.